UK brand Flaér will take their chain performance revolution to Italy with the announcement of a new distribution partnership with Alaracing. The top Italian firm will distribute Flaér’s innovative range of tech products to its extensive network of dealers in one of cycling cultural heartlands. Alaracing have been successfully distributing premium cycling brands such as…

Chain performance specialists Flaér are taking their drivetrain revolution further into Southeast Asia with the announcement of a partnership with top Indonesian distributor Spin Warriors. Since their inception in 2010, Spin Warriors have developed a strong network of dealers across Indonesia, the fourth most populous country in the world. Their range includes premium brands such…

Flaér rider Rory West took on the longest one day sportive in Europe – the Snowdonia Etape Eryri. Ready to take on the most epic ride on the UK calendar, Rory was equipped with his secret weapon, a Revo Via, chain performance system. Rory’s Revo Via equipped Basso bike. After the race – that’s a…

If you’re interested in Triathlon and Duathlon, then check out this blog from US Age Group Triathlete Nate Deck on his experiences in using the Revo Via to help him reach his goals. “Triathlon, more than almost any other sport, is about the cumulative effect of marginal gains. I know that is a buzz phrase…

With the popularity of eBikes (Electric Bikes, or pedelecs) growing around the world we are often asked if our Revo systems would work on these too. The simple answer is yes, in fact, they have the potential to provide great benefits to eBikers, taking away the hassle of caring for their transmission, an important part…

After learning about the significant chain performance gains we could provide ultra-endurance athlete Nelson Trees approached us with his plan for tackling one of the world’s toughest ultras, the  Transcontinental Race. We agreed to provide Nelson with a Revo Terra chain performance system to be put to the test on this brutally extreme endurance event….

One year on from our official launch we returned to the Cycling Mecca that is Eurobike. Following on from last year’s outdoor space, this year we were able to upgrade our stand to a larger indoor booth. The biggest bike show in the world can overwhelm you if you let it, but we had a…

One of our early Revo Via adopters, Mark Middleton from Hull, has been reaping the benefits of having a perfectly optimised drivetrain by bagging a Personal Best in his season goal Sportive – The Heart of the Wolds (Yorkshire). Mark told us his story, “It was a non-race Sportive but I treat it as a season…

Drivetrain innovators Flaér are set to take their chain performance revolution to the cycling hot-bed of Belgium, Luxembourg and the Netherlands with the Scottish outfit announcing a distribution partnership with Dutch based Cyclusief. Cyclusief have built an established network of dealers across the Benelux region providing distribution for premium brands such as Storck and Rotor….

One of the toughest dates on the UK sportive calendar is undoubtedly the Fred Whitton Challenge, a 112 mile loop of the Lake District taking in 3900m of climbing over all of its toughest passes. This year a friend of the Flaér team took on this challenge in earnest, seeking to gain as much competitive…