One year on from our official launch we returned to the Cycling Mecca that is Eurobike. Following on from last year’s outdoor space, this year we were able to upgrade our stand to a larger indoor booth. The biggest bike show in the world can overwhelm you if you let it, but we had a clear plan of what we wanted to achieve.
We were delighted to be able to launch our Revo Terra, the world’s first chain performance system for Mountain Bikes. The revolutionary new system attracted a lot of attention and we were able to showcase it on a team issue Cube Stereo thanks to our Official Technical Partners the Cube Action Team for lending us the bike for the show. We were also lucky enough to have an Orica-Scott team issue Scott Addict to display our Revo Via chain performance system on. Thanks to the guys at our Orica-Scott for this also.
As always it was an extremely busy show with lots of interesting meetings with distributors, media, manufacturers, brands, retailers, partners and more. The show has certainly left everyone at Flaér with a busy workload of actions, and a lot of potentially exciting developments over the coming months.