Flaér to go stateside with top US distributor Todson

The recent partnership with Todson, will enable cyclists in the USA to access to Flaer’s innovative performance products. This exciting new range includes the Revo Via, the world’s first chain performance system for road bikes. A culmination of 30 years’ experience in chain performance in the automotive industry, this new technology has been endorsed by the Orica-Scott pro cycling team for the 2017 UCI World Tour.

Orica-Scott mechanic Craig Geater said,

The Revo Via chain performance system is a game changer. Riders can feel the difference in performance with the system on board and we see a cleaner more efficient transmission in all conditions.”

For more than 70 years Todson has been a fixture of the bicycling industry in the United States.  Representing some of the world’s most storied cycling brands over the decades, Todson has built an unrivalled level of expertise in the cycling and sporting goods industry.

Revo Via Climbing

Flaér, Sales Director, Nick Muddle commented,

I first met Todson at Sea Otter last year and we immediately hit it off. There are clear synergies in our forward-thinking approaches and brand building strategies. We are delighted to be partnered with such an experienced and reputable distributor and are looking forward to growing the Flaér brand together in the US”.

In addition to the Revo Via, Todson will be distributing Flaér’s complete range of high performance bike care products including: Guard, a protectant that is applied pre-ride to shield the entire bike from dirt and makes post-ride cleaning easy; and Flaér’s Revive, a high-performance cleaner for removing stubborn dirt.

Flaér Product Range

Todon’s Director of Sales & Marketing, Adam Donahue said

Flaér’s innovative new product range aligns perfectly with our strategy to provide the US market with progressive accessories that enhance the cycling experience. Technology is revolutionizing the way we evaluate our fitness and performance. The market is full of products that make riders more aerodynamic or save weight, but this is the first system to continually optimize the most critical performance system on a bicycle: the drive train.  Using the Flaér products, cyclists can gain up to 12 watts while riding and dramatically increase the lifespan of their drivetrain. We are very excited to bring this product to the US market.

Media and Dealers are invited to contact Todson at info@todson.com or on 1-800-213-456.

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Di2 Tubing Kit

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