Flaér enter Far East Tech Market with Thai Distributor

Flaér are set to take their revolutionary new tech products to the emerging market of Thailand with the announcement of a distribution partnership with Ultimate Bike Solution (Thailand) Co. Ltd.

With global forecasts suggesting the Asia Pacific territory is the foremost growth area for cycling, Flaér see the Thai market as an excellent gateway to servicing the Far East with their innovative range of products.

There has been particular interested from the Far East in Flaér’s new Revo Via chain performance system since it was announced they would be working with Australian pro-team Orica-Scott and the systems made their debut in the pro peloton at the Tour Down Under.

All Flaér products are now available in Thailand through Ultimate Bike Solution (Thailand) Co. Ltd. who have a strong background in distribution being involved in both the automotive and bicycle industries in Thailand.

Flaér POS in store in Thailand

Flaér Sales Director, Nick Muddle said

“With the appetite for both cycling and new tech in the Far East, we are excited by the potential for Flaér in Thailand. In Ultimate Bike Solution (Thailand) Co. Ltd we have a partner that has extensive experience with both of these as well as having a strong track record with developing Western brands in their market”.

With the UCI World Tour making inroads into China in 2017 and with Japan on the radar, Flaér are keen to expand their distribution network further into this increasingly interesting region.

Peera Laohakrniyom from Ultimate Bike Solution (Thailand) Co. Ltd, had this to say,

I was introduced to Flaér and the Revo Via chain performance system through my relationship with Scottoiler.  The project was immediately very interesting to me and I see great potential with the performance advantages given to riders by having a fully optimised transmission. Touratech is my current business for motorcycle accessories and I have decided to target the cycling market with my new company – Ultimate Bike Solution (Thailand) Co.,Ltd. for Flaér Products.”

Ultimate Bike Solution (Thailand) Co. Ltd are now actively seeking Thai retailers to stock Flaér products, they can be contacted at +66 (0)-2327-9361 to 63 or contact Mr. Peera Laohakarniyom on +66 (0) 81 615 7898 or at peera_l@touratech.co.th

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