Flaér Target Italy with New Distribution Link up

UK brand Flaér will take their chain performance revolution to Italy with the announcement of a new distribution partnership with Alaracing. The top Italian firm will distribute Flaér’s innovative range of tech products to its extensive network of dealers in one of cycling cultural heartlands.

Alaracing have been successfully distributing premium cycling brands such as K-Edge across Italy since 2007. The company have a firm philosophy in working with brands who display high technological innovation and passion for cycling, so it was clear there was great synergy with Flaér.

Alaracing Flaér Distributor in Italy

Flaér, Sales Director, Nick Muddle commented,

Italy is a country with such a rich tradition in cycling so we are very excited to be able to take our revolutionary new products to this market. We met Fausto at Eurobike and we immediately bonded over our shared passion for both cycling and innovation. We are confident that our partnership with Alaracing can see the Flaér brand flourish in this significant market.”

The agreement will see Alaracing distribute Flaér’s Revo Via and Revo Terra chain performance systems. The Revo Via has already made waves in the pro racing scene making its World Tour debut last year. The Revo Terra was launched at Eurobike last year and purposelessly designed for Off-Road use. The Revo systems will significantly improve your drivetrain performance through micro-dosed lubrication of our special fluids, keeping your chain at maximum efficiency and as clean as is possible. This ground-breaking tech is a culmination of 30 years’ experience in chain performance in the automotive industry.

Indeed, the Revo Via chain performance system is already turning heads in Italy as renowned ultra-cyclist Omar di Felice has fitted a Revo system ahead of his forthcoming Arctic Unlimited cycling expedition that will see him travel through the North Pole.

Omar Di Felice's bike with a Revo Via

In addition to the chain performance systems, Alaracing will also distribute Flaér’s high performance bike care products Guard & Revive. The complete Bike Care package in two bottles, Guard is a pre-ride protector spray that protects from dirt and corrosion and makes cleaning much easier.  Revive, is a high performance cleaner for removing stubborn dirt and providing a deep clean. Both products are big favourites of our Technical Partners the Cube Action Team.

Alaracing are now actively seeking retailers in Italy interested in stocking the exclusive range of Flaér products. Dealers are invited to contact Alaracing by emailing fausto.duranti@alaracing.it or calling +39 0743 46.090.

Flaér continue to grow their presence in the worldwide arena with distribution partnerships secured in Australia, New Zealand, the USA, Thailand, indoensia, Belgium, the Netherlands & Luxemburg as well as the UK & Ireland. They continue to seek international distributors in other markets, any enquiries should be directed to nick.muddle@flaer.com.

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