Flaér target Europe with Benelux Distributor Cyclusief

Drivetrain innovators Flaér are set to take their chain performance revolution to the cycling hot-bed of Belgium, Luxembourg and the Netherlands with the Scottish outfit announcing a distribution partnership with Dutch based Cyclusief.

Cyclusief have built an established network of dealers across the Benelux region providing distribution for premium brands such as Storck and Rotor.

Flaér, Sales Director, Nick Muddle commented,

We met with the owner of Cyclusief, Bertus Kroon, at Eurobike last year and immediately we were impressed by both his vision for building the brand and the network of dealers he has throughout Benelux. Now we look forward to working with Cyclusief to establish the Flaér brand in the markets of Benelux where we hope our Chain Performance Systems and Bike Care Products will be well received by the cycling community.”

Flaér’s international presence has grown rapidly with recent distribution partnerships announced in Australia, New Zealand, the USA and Thailand as well as the UK & Ireland. Their exciting range of performance products include the Revo Via, the world’s first chain performance system for Road bikes. A culmination of 30 years’ experience in chain performance in the automotive industry, this new tech has been adopted by the pro cycling team Orica-Scott for the 2017 UCI World Tour. Indeed, the contracts with Cyclusief were actually signed at the Orica-Scott team bus during the recent E3 Harelbeke classic as the Flaér staff were there supporting the team.

IMG_2012 AP edit

As well as their innovative chain performance system, the Revo Via, Cyclusief will also make available to dealers Flaér’s range of high performance bike care products currently used by Orica-Scott. These include Guard, a pre-ride protector spray that protects from dirt and corrosion and makes cleaning much easier, and Revive, a high performance cleaner for removing stubborn dirt and providing a deep clean.

Orica-Scott mechanic Craig Geater said,

Revive is a superb cleaner. When the bikes come back really filthy from a race it does a great job of bringing them back to life.”

In addition, Flaér’s newest partners, the CUBE Action Team, are also big advocates of Flaér’s range of high performance bike care products with Greg Callaghan saying this about Guard,

If you take pride in your bike and want to keep it sparkling and running smooth… this is the stuff for you! It’s not a cleaner, it’s a bike protector. Been using it for a few years and they’re now a partner of the CUBE Action Team. Stoked to be working with the Flaér crew!

The owner of Cyclusief, Bertus Kroon, commented:

“I am happy to have secured distribution by Cyclusief for Flaér products in Benelux. This includes the Revo Via chain performance system. I am looking forward to taking this unique system of chain performance to the market, with the many performance advantages it offers, I have no doubt it will be a success in time.”

Cyclusief are now actively seeking retailers in Belgium, Luxembourg and the Netherlands interested in stocking the exclusive range of Flaér products. Dealers are invited to contact Cyclusief at info@cyclusief.nl or on 06-55113325.

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